Making strides in equestrian digital marketing.

The media universe is changing and we’re embracing it.

Change is constant. At Heels Down Media we see it as an opportunity for greatness and ride to the challenge. We don’t want to “cruise by” on past successes or stick with the platforms that we’re comfortable with. We pride ourselves on being at the forefront of innovation and being ready for whatever is coming next.

What we do

Heels Down Media creates interactive mobile content delivered through our networks of app, web and social avenues. Since 2011, we have been creating and curating exclusive equestrian content and streaming it across channels targeted to niche audiences.

Our digital media products have not only gained a passionate following, they have been recognized for their excellence (Equine Canada Media Award, Equestrian Social Media Awards)

Heels Down Media’s interactive platforms offer ways for equestrians to get involved and connect, becoming active participants instead of passive consumers of content.

Our Team of Experts

Marketing, designers, public relations, digital strategy specialists

The Heels Down Media  team is filled with industry experts who understand the changes in digital culture and  attune to the latest equestrian trends . Working with us is partnering with  a team of marketing experts, designers, public relations professionals and digital strategists that understand your equestrian brand.

Patricia Da Silva

Patricia Da Silva

CEO

Selected as one of 25 of the most revolutionary leaders in the equestrian world by the Equestrian Trailblazers Summit. Following on the success of Ecogold with Patricia as VP of Marketing, Patricia has grown a digital publication and social marketing  empire including Horse Junkies United, Heelsdown Magazine and The SCOPE network.

Caroline Culbertson

Caroline Culbertson

Editorial Director

Caroline Culbertson graduated from Duke University with her Bachelor’s in English and Environmental Science and Policy, where she also served as captain and president of the Duke University team and spent a semester studying at New York University in an arts and media program. Before her senior year of college, she interned for The Chronicle of the Horse and has had articles and photographs published on the web and in print for the publication.

Sally Spickard

Sally Spickard

Digital Marketing Director

Lexi Campbell

Lexi Campbell

Designer

Lexi Campbell is a graphic designer based out of Tampa, Florida, who has been involved with horses and art her entire life, working to earn her way around the A circuit in Florida as a junior rider.

Erin Wheeler

Erin Wheeler

Designer

Erin owns an Atlanta-based equine portrait photography business, Sweet Fresno Photography, and works as a graphic designer for Heels Down Magazine.

Justine Griffin

Justine Griffin

Media Director

Justine Griffin is an award winning journalist for the Tampa Bay Times newspaper in Florida. She has covered the business and breaking news at a variety of newspapers across Florida over the years. Justine most recently worked as the assistant projects editor at the Sarasota Herald-Tribune, where she has used her admirable digital and social media skills to engage readers with the paper’s most ambitious projects. There she also lead efforts to launch a digital magazine aimed at young professionals. Justine is the vice president of the Journalism & Women Symposium. She is a University of Central Florida graduate.

Andrea Walker

Andrea Walker

Designer

A Freelance Photographer and Designer, Andrea’s  digital design and marketing portfolio includes franchises with over 50 locations, national manufacturers and both municipal and provincial political campaigns. Her freelance photography has appeared in The Maple Ridge -Pitt Meadows Times, Pitt Meadows Economic Development, City of Pitt Meadows, Country Life in BC Magazine, What’s On Magazine,  UBC and Heelsdown Magazine

Mackenzie Pearce

Mackenzie Pearce

Photographer