Author: Heels Down Media

Bridging the Lifestyle Gap

The equine market is a limited one, which presents the challenge of finding innovative ways to reach new potential customers. Many equestrian-centric brands can easily cross over to the “lifestyle” market with a little extra effort, and many lifestyle brands can also cross the bridge to reach an entirely new group of consumers. So how do you bridge that gap? First of all, take a look at the product or service you offer and think of how it could benefit you if you were not involved with horses. Perhaps your sun shirt would transition well from the yoga studio...

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Equestrian Businesses Learn to Amplify Their Marketing at AETA

Equestrian businesses were present for a marketing and networking workshop presented by Heels Down Media at the August edition of the American Equestrian Trade Association in King of Prussia, Pennsylvania on August 12. Heels Down Media President Patricia Da Silva presented on several trending topics in today’s marketing environment and how they could be applied to equestrian business. Using a mixture of facts and figures, Da Silva talked about how to target a brand’s marketing in the most efficient way in an environment where consumer attention span is dwindling. “Marketing is everything,” was reiterated several times, driving home the...

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I Don’t Design for Desktop Anymore

During our team meeting last week, Heels Down Media’s designer, Andrea Walker, made a seemingly bold statement; “I don’t design for desktop anymore.” While this may seem daring, the facts are that if businesses want to stay current with their customer base, they must be thinking mobile first. [vc_separator type=”transparent” up=”26″ up_style=”px” down=”0″ down_style=”px”] More Google searches take place on mobile devices than on computers and according to Ofcom’s 2015 Communications Data Report, desktops are now accounting for just 14% of internet use. This change means that businesses need to put the user’s experience on mobile at the forefront...

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10 Biggest Mistakes Equestrian Brands Make On Social Media

It’s immediate, it’s cheap, it’s accessible…social media is a fantastic way to build your brand. However, doing it well is not as easy as it appears. Faux pas to mega blunders are being made daily on social media. If you’ve made these mistakes before, fear not. We’re here to help you avoid them and if we’re too late…show you how to fix them. [vc_separator type=”transparent” up=”26″ up_style=”px” down=”0″ down_style=”px”] 1. Bad photos. [vc_separator type=”transparent” up=”26″ up_style=”px” down=”0″ down_style=”px”] Dark, fuzzy, blurry pictures are not only not appealing but reflect poorly on your brand. You don’t need to be an...

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Equestrian Influencers, Meet Brands. Brands, Meet Influencers. Heels Down Media Launches The Scope Network

“Honestly, in this age, nothing else is more influential than social media.” It used to be simple.  Not so long ago, brands had two options to promote their products: sponsorship of top riders and print advertising. But with the rise of social media, there is a new breed of influencers: bloggers, YouTubers, Instagrammers. They have built a significant following and people are listening. [vc_separator type=”transparent” up=”26″ up_style=”px” down=”0″ down_style=”px”] Since 2011, the minds behind Heels Down Media have been creating and curating exclusive equestrian content and streaming it across various social, web, and app channels. This innovation continues with...

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