Heels Down Media | Heels Down Media
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Bridging the Lifestyle Gap

The equine market is a limited one, which presents the challenge of finding innovative ways to reach new potential customers. Many equestrian-centric brands can easily cross over to the “lifestyle” market with a little extra effort, and many lifestyle brands can also cross the bridge...

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Justine Griffin – Media Director

Justine Griffin is an award winning journalist for the Tampa Bay Times newspaper in Florida. She has covered the business and breaking news at a variety of newspapers across Florida over the years. Justine most recently worked as the assistant projects editor at the Sarasota...

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I Don’t Design for Desktop Anymore

During our team meeting last week, Heels Down Media’s designer, Andrea Walker, made a seemingly bold statement; “I don’t design for desktop anymore.” While this may seem daring, the facts are that if businesses want to stay current with their customer base, they must be...

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Kristen Smith

twitter: @ifthesaddlefits Kristen Smith is a digital media strategist arming equestrian professionals and small business owners with the tools they need to build communities and influence. Dedicated the idea that riding is more a lifestyle than a hobby, Kristen leverages social media to connect brands with...

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Caroline Culbertson – Editorial Director

Caroline Culbertson graduated from Duke University with her Bachelor’s in English and Environmental Science and Policy, where she also served as captain and president of the Duke University team and spent a semester studying at New York University in an arts and media program. Before...

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