Author: Heels Down Media

I Don’t Design for Desktop Anymore

During our team meeting last week, Heels Down Media’s designer, Andrea Walker, made a seemingly bold statement; “I don’t design for desktop anymore.” While this may seem daring, the facts are that if businesses want to stay current with their customer base, they must be thinking mobile first. [vc_separator type=”transparent” up=”26″ up_style=”px” down=”0″ down_style=”px”] More Google searches take place on mobile devices than on computers and according to Ofcom’s 2015 Communications Data Report, desktops are now accounting for just 14% of internet use. This change means that businesses need to put the user’s experience on mobile at the forefront...

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10 Biggest Mistakes Equestrian Brands Make On Social Media

It’s immediate, it’s cheap, it’s accessible…social media is a fantastic way to build your brand. However, doing it well is not as easy as it appears. Faux pas to mega blunders are being made daily on social media. If you’ve made these mistakes before, fear not. We’re here to help you avoid them and if we’re too late…show you how to fix them. 1. Bad photos. Dark, fuzzy, blurry pictures are not only not appealing but reflect poorly on your brand. You don’t need to be an expert in photography but you should pay attention to the quality of...

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Equestrian Influencers, Meet Brands. Brands, Meet Influencers. Heels Down Media Launches The Scope Network

“Honestly, in this age, nothing else is more influential than social media.” It used to be simple.  Not so long ago, brands had two options to promote their products: sponsorship of top riders and print advertising. But with the rise of social media, there is a new breed of influencers: bloggers, YouTubers, Instagrammers. They have built a significant following and people are listening. [vc_separator type=”transparent” up=”26″ up_style=”px” down=”0″ down_style=”px”] Since 2011, the minds behind Heels Down Media have been creating and curating exclusive equestrian content and streaming it across various social, web, and app channels. This innovation continues with...

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Hunters, Gatherers and Bloggers: Finding Your Tribe

Justine Griffin began blogging for Horse Junkies United in 2011. “I remember the first time I stumbled upon Horse Junkies United. One of the site’s first stories came up in my Facebook newsfeed. A friend was sharing it, some story that presented a common challenge for the amateur rider, because she could relate to it. So could I. I liked the post and found myself exploring Horse Junkies. I bookmarked it. I came back every few days to read more,” said Justine. “Horse Junkies gave me a horsey home when I didn’t have a horse. The community the site...

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