Author: Patricia Da Silva

The Tin Can – Equestrian Marketing and Business Videocast Episode 1

We’re sharing all our secrets! In the first episode of our business videocast (like a podcast, but with video), Heels Down Media designer Andrea Walker and I (Patricia Da Silva) discuss marketing problems that a lot of people struggle with.  Our discussion starts of with Tiffany’s Tin Can and goes on to talk about pricing your product or service, communicating the value of what you offer, setting your brand apart, and marketing with authenticity. View the Oui Papa commercial here:...

Read More

Who Wants to Buy a $1,350 Tin Can?

Not with beans in it, an empty one to put on your desk and show people. Bob:“Look at my new $1,350 tin can!” Bill: “Oh, yah, nice.” Bob: “It’s not tin, it’s silver! It’s from Tiffany’s. It looks just like a tin can. Doesn’t it look like a tin can? But it’s in sterling silver. And it’s $1350.” Bill: “Oh, yah, nice.” Upon exiting the office, Bill’s two possible reactions: 1. “I can’t believe this fool bought a $1,350 tin can…” Or 2. “Let me check if they make a bigger, more expensive tin can… Oh look, they make...

Read More

Would You Put An Intern In Charge Of…

Your bank account. Your sales department. Your production. Your human resources. Training your top horse. The most critical task in your business. Probably not. So why are you passing on your social media management so easily to the most junior person in your organization? From one to ten, it makes zero sense. In today’s economy, battles are won (and lost) on the digital marketing front. You can have the best product, the best sales network, the best team, if you don’t have the best marketing you will lose. Put a general in charge of your army, not a...

Read More

Keep Adding More

Let’s have two Maclay finals instead of one. Let’s add more equestrian teams at the Olympics. Let’s have two NAJYRC events. Let’s organize more horse shows. Let’s add more classes. Let’s give more ribbons. Let’s ride more horses. Let’s add more four-star events. Let’s make more things. Let’s share more photos. Let’s write more blog posts. Let’s do more Facebook live videos. Let’s tag more people. Let’s tweet more tweets. Let’s do more Snapchat takeovers. Let’s keep adding more things and we’ll eventually succeed at making them worse....

Read More

Hard Truths: Why Your Advertising Isn’t Working and What To Do About It

If you’re wondering where you should spend your marketing dollars (or euros) to grow your business, please take some time to read this first. “I put an ad in X magazine and didn’t really see any results. My friend’s business had success with Y website, I’m thinking of trying it…”. Based on that testimonial, you would automatically assume X magazine isn’t a good media placement and that Y website is a much better choice, right? [vc_separator type=”transparent” up=”26″ up_style=”px” down=”0″ down_style=”px”] Well, not necessarily. As a marketer, my first question would be: Can I see your ad and your...

Read More