Author: Patricia Da Silva

BETA, No Budget and Social Media Influencers – Episode 3 Equestrian Business Talk

“When you have no money, you can’t do safe. You have to do something that is going to be impactful.” In Episode 3, Heels Down Media CEO Patricia Da Silva and Branding Director Andrea Walker discuss BETA International, how we stretched $64 to pull off a trade show stand at the last minute, and whether the new Facebook algorithm will see the rise of influencers on that...

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The Tin Can – Equestrian Marketing and Business Videocast Episode 1

We’re sharing all our secrets! In the first episode of our business videocast (like a podcast, but with video), Heels Down Media designer Andrea Walker and I (Patricia Da Silva) discuss marketing problems that a lot of people struggle with.  Our discussion starts of with Tiffany’s Tin Can and goes on to talk about pricing your product or service, communicating the value of what you offer, setting your brand apart, and marketing with authenticity. View the Oui Papa commercial here:...

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Who Wants to Buy a $1,350 Tin Can?

Not with beans in it, an empty one to put on your desk and show people. Bob:“Look at my new $1,350 tin can!” Bill: “Oh, yah, nice.” Bob: “It’s not tin, it’s silver! It’s from Tiffany’s. It looks just like a tin can. Doesn’t it look like a tin can? But it’s in sterling silver. And it’s $1350.” Bill: “Oh, yah, nice.” Upon exiting the office, Bill’s two possible reactions: 1. “I can’t believe this fool bought a $1,350 tin can…” Or 2. “Let me check if they make a bigger, more expensive tin can… Oh look, they make...

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Would You Put An Intern In Charge Of…

Your bank account. Your sales department. Your production. Your human resources. Training your top horse. The most critical task in your business. Probably not. So why are you passing on your social media management so easily to the most junior person in your organization? From one to ten, it makes zero sense. In today’s economy, battles are won (and lost) on the digital marketing front. You can have the best product, the best sales network, the best team, if you don’t have the best marketing you will lose. Put a general in charge of your army, not a...

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