Author: Patricia Da Silva

Keep Adding More

Let’s have two Maclay finals instead of one. Let’s add more equestrian teams at the Olympics. Let’s have two NAJYRC events. Let’s organize more horse shows. Let’s add more classes. Let’s give more ribbons. Let’s ride more horses. Let’s add more four-star events. Let’s make more things. Let’s share more photos. Let’s write more blog posts. Let’s do more Facebook live videos. Let’s tag more people. Let’s tweet more tweets. Let’s do more Snapchat takeovers. Let’s keep adding more things and we’ll eventually succeed at making them worse....

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Hard Truths: Why Your Advertising Isn’t Working and What To Do About It

If you’re wondering where you should spend your marketing dollars (or euros) to grow your business, please take some time to read this first. “I put an ad in X magazine and didn’t really see any results. My friend’s business had success with Y website, I’m thinking of trying it…”. Based on that testimonial, you would automatically assume X magazine isn’t a good media placement and that Y website is a much better choice, right? Well, not necessarily. As a marketer, my first question would be: Can I see your ad and your friend’s ad? Beyond the choice of...

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How A Digital Campaign Can Boost Your Brick-and-Mortar Business

If your sales are mainly driven through foot traffic, in a store or vendor stand at horse shows, you may not see the value in investing in a digital marketing campaign. And yet, it can be a very effective tool. To stay relevant with millennials, Mercedes Benz has started working with influencers who create compelling content across social media platforms. Starbucks’ digital marketing strategy has been very effective, helping to increase US same-store sales by 7% in the first quarter of 2016. Those are just two examples of brands using the digital world to engage with an audience and...

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Stop Making Excuses and Start Succeeding

If only I had a better horse. We can’t compete with our competitor’s lower prices. If only I had a bigger budget. We can’t compete because…x, y, z. In a perfect world, we would have an unlimited budget, unlimited talent, unlimited resources and unlimited time. But guess what? We don’t live in a perfect world. So… you can either feel sorry for yourself or find a way to succeed with what you have. [vc_separator type=”transparent” up=”26″ up_style=”px” down=”0″ down_style=”px”] Don’t have a better horse? Learn to ride better. [vc_separator type=”transparent” up=”26″ up_style=”px” down=”0″ down_style=”px”] Can’t compete with a competitor’s...

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We’ve Always Done It This Way.

I used to own a Kodak camera with film. I used to buy 45-rpm music records and play them on a turntable. I used to own a VCR. I used to own a Game Boy. I used to own an alarm clock, the type you wind up. I used to have road maps in my car. I used to own a walkman. I used to make mixed tapes, on cassettes. I used to have little flashlights around the house. I used to have a thermometer outside my window. I used to have a Texas Instrument solar-powered calculator. I used...

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