Author: Patricia Da Silva

“If You’re Not Going Forward, You’re Being Left Behind”

I went to business school in the early 90s and back then every marketing student’s dream was to either #1. get hired by Procter & Gamble as a brand manager or #2. work for an advertising agency. There was no internet – well, maybe they had invented it but it wasn’t in our daily lives. Don’t ask me how we figured out stuff without Google, I guess we looked it up in books or asked people. Marketing was simple then. You created ads for print, radio and if you had a big budget, television. If you joined the corporate...

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Today, We Launch Heels Down Media!

In 2011 we made our debut in equestrian publishing with one blog. Followed by a video series, an interactive digital magazine, a mobile app, several social media channels, a fitness and nutrition platform… The sum of all those projects started to look like a media company and today we’re excited to make that a reality by launching Heels Down Media. [vc_separator type=”transparent” up=”26″ up_style=”px” down=”0″ down_style=”px”] Heels Down Media is: [vc_separator type=”transparent” up=”26″ up_style=”px” down=”0″ down_style=”px”] [no_unordered_list style=”circle” number_type=”circle_number” animate=”yes” font_weight=””] a creative company. a network of publications and digital channels. a team of writers, designers, marketers, photographers, and...

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