Can you remember the last ten ads you saw? Probably not. Do you remember Budweiser’s Super Bowl commercial with the Clydesdales and the puppy? Probably. Creating a marketing campaign that stands out takes thought. Simply regurgitating product information doesn’t cut it anymore. It takes creativity, emotion, and a flawless execution.
In episode 4, Heels Down Media president Patricia Da Silva and branding director Andrea Walker look at seven equestrian marketing campaigns and explain why they work.