Heels Down Media | Blog
archive,category,category-blog,category-2,qode-core-1.2,ajax_fade,page_not_loaded,,pitch child-child-ver-1.0.0,pitch-ver-1.9, vertical_menu_with_scroll,smooth_scroll,grid_1300,blog_installed,wpb-js-composer js-comp-ver-5.1.1,vc_responsive

Bridging the Lifestyle Gap

The equine market is a limited one, which presents the challenge of finding innovative ways to reach new potential customers. Many equestrian-centric brands can easily cross over to the “lifestyle” market with a little extra effort, and many lifestyle brands can also cross the bridge...

Read More

Keep Adding More

Let’s have two Maclay finals instead of one. Let’s add more equestrian teams at the Olympics. Let’s have two NAJYRC events. Let’s organize more horse shows. Let’s add more classes. Let's give more ribbons. Let’s ride more horses. Let’s add more four-star events. Let's make more things. Let’s share more photos. Let’s write more blog...

Read More

Stop Making Excuses and Start Succeeding

If only I had a better horse. We can’t compete with our competitor's lower prices. If only I had a bigger budget. We can’t compete because…x, y, z. In a perfect world, we would have an unlimited budget, unlimited talent, unlimited resources and unlimited time. But guess what? We...

Read More