Heels Down Media | New Ideas
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Bridging the Lifestyle Gap

The equine market is a limited one, which presents the challenge of finding innovative ways to reach new potential customers. Many equestrian-centric brands can easily cross over to the “lifestyle” market with a little extra effort, and many lifestyle brands can also cross the bridge...

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Stop Making Excuses and Start Succeeding

If only I had a better horse. We can’t compete with our competitor's lower prices. If only I had a bigger budget. We can’t compete because…x, y, z. In a perfect world, we would have an unlimited budget, unlimited talent, unlimited resources and unlimited time. But guess what? We...

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I Don’t Design for Desktop Anymore

During our team meeting last week, Heels Down Media’s designer, Andrea Walker, made a seemingly bold statement; “I don’t design for desktop anymore.” While this may seem daring, the facts are that if businesses want to stay current with their customer base, they must be...

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