Equestrian Influencers, Meet Brands. Brands, Meet Influencers. Heels Down Media Launches The Scope Network
“Honestly, in this age, nothing else is more influential than social media.”
It used to be simple. Not so long ago, brands had two options to promote their products: sponsorship of top riders and print advertising. But with the rise of social media, there is a new breed of influencers: bloggers, YouTubers, Instagrammers. They have built a significant following and people are listening.
Since 2011, the minds behind Heels Down Media have been creating and curating exclusive equestrian content and streaming it across various social, web, and app channels. This innovation continues with the creation of The Scope Network. The Scope Network is a network of carefully selected, elite social media influencers who understand how to build relationships and tell stories. They’re effective, authentic, create conversations and build relationships on their various platforms.
Have something to sell? You provide the product, we put it in the right hands and create a social media campaign. The Scope Network saves brands time and money by constructing a unique campaign and connecting them with equestrians who can effectively share their story.
For influencers, The Scope Network streamlines the sourcing of products for reviews and content for their blogs, vlogs. They gain access to high quality brands without the tedious work of having to approach companies one by one.
“Being part of the Scope Network means you’re at the forefront of new equestrian ideas and innovations,” said Courtney Masuch, social media influencer. “It’s the bridge that connects brands with equestrian consumers, creating meaningful relationships. Social media is a major outlet for equestrian companies to gain instant widespread exposure of their products. Social media influencers have a huge impact on this. They are relatable and authentic and have a following that values and trusts their opinion. As an influencer, it’s exciting to know your voice and opinion have the ability to impact your viewers and create positive first impressions.”
“I love how I can be part of a close group of people whose opinions and place in the equestrian world I respect and appreciate,” said Maya Bojanowicz, who has 18,000 subscribers on her HayItsMaya YouTube channel. “I also trust all these equestrians with what they have to say about any product. Social media is a big part of my life and a big part of what I’m building on YouTube and all the products we see and read about online hugely impact what I want to buy for myself. Honestly, in this age, nothing else is more influential than social media.”
Whether you’re a brand or an influencer, The Scope Network is ready to partner with you.
Have an awesome product? Contact us today!
Are you an influencer? Click here to apply to Join The Scope Network.