Heels Down Media | Hunters, Gatherers and Bloggers: Finding Your Tribe
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Hunters, Gatherers and Bloggers: Finding Your Tribe

Justine Griffin began blogging for Horse Junkies United in 2011. “I remember the first time I stumbled upon Horse Junkies United. One of the site’s first stories came up in my Facebook newsfeed. A friend was sharing it, some story that presented a common challenge for the amateur rider, because she could relate to it. So could I. I liked the post and found myself exploring Horse Junkies. I bookmarked it. I came back every few days to read more,” said Justine. “Horse Junkies gave me a horsey home when I didn’t have a horse. The community the site fosters inspired me to keep finding ways to be at a barn even when I couldn’t really afford it. I started writing about my experiences, from teaching lessons to young horse crazy girls to training and showing a talented young prospect.”

The first article Justine wrote for Horse Junkies United was a contest entry for a Charles Owen helmet. While Justine did not win the helmet, she continued to write for Horse Junkies United. “I am a professional writer by day, so writing about horses comes naturally to me. Blogging for Horse Junkies United combines two of my favorite things — horses and writing. It’s a nice outlet to have.”

“For me, Horse Junkies United is much more than a blog or a website. It’s an entire community. I’ve gotten to know the other contributors well over the years. I read their blogs as if they’re my everyday friends. I look forward to their training updates and progression with their horses. I love reading comments on our links from other amateurs who rally behind us and offer support. They remind me during the down times that I’m not alone, and encourage me during the good times.”

Horse Junkies United has helped Justine develop a community around herself during her journey to becoming a successful amateur rider. “it takes a village to be a successful amateur rider. It’s the people you surround yourself with, from your trainers to your barn buddies to the Horse Junkies United sisters from around the globe, that make this lifestyle so rewarding and fun to be a part of,” said Justine. She continued on to remark that through good times and bad, the community of bloggers she’s met through Horse Junkies United have been there for her in good times and in bad. “It takes a village. And the Horse Junkies United village is my kind of tribe.”

As Heels Down Media begins to grow, Justine Griffin has been a part of the journey from the beginning thanks to her work with Horse Junkies United. “I think Horse Junkies United and Heels Down (Magazine) provide riders with interesting articles and insights that you can’t really get anywhere else. It goes beyond the headlines of championship winners and imported horses and riders who winter in Wellington,” said Justine. “I think Patricia is a great leader and innovator. She’s brimming with fun and new ideas. I am amazed at how she’s captured so many different segments of the equestrian audience with her various platforms… each platform offers a place for riders of any level. It’s relatable content, smart and fun.”

Justine Griffin is journalist from Tampa Bay, FL. She’s worked as a reporter and editor at various daily newspapers in Florida. She’s also an equestrian, and owns and compete her hanoverian mare, Belinda. More here: www.justinegriffin.com 

Heels Down Media About the author

Heels Down Media creates and manages innovative equestrian publications and digital media platforms: Horse Junkies United, Heels Down Magazine, Stable & Spice and The Scope Network.

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