If only I had a better horse.

We can’t compete with our competitor’s lower prices.

If only I had a bigger budget.

We can’t compete because…x, y, z.

In a perfect world, we would have an unlimited budget, unlimited talent, unlimited resources and unlimited time. But guess what? We don’t live in a perfect world. So… you can either feel sorry for yourself or find a way to succeed with what you have.

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Don’t have a better horse? Learn to ride better.

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Can’t compete with a competitor’s lower prices? Specialize in something you can be the best at.

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Have a small budget? Get creative. Stretch that dollar. Make a deal with a complementary product and go 50/50 on ads.

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Don’t look at what you don’t have. Look at what you have and get the most of out it.

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Look around you:

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If you go to iTunes, you can find a bunch of really terrible songs that have sold in the millions and that you couldn’t pay me enough to listen to until the end.

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Right now, the best-selling book on Amazon is The Legend of Zelda: Art & Artifacts. Is it the best book ever written? The author listed is “Nintendo” so forgive me because I haven’t read it, but I have doubts.

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Many billion-dollar companies were started in someone’s garage with just an idea and a laptop.

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Give my mom a clove of garlic, some olive oil and one egg and she can probably cook a meal for 8 people in 30 minutes or less.

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Repeat after me: There is NO reason why I can’t succeed.

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While it’s great to be aware of our weaknesses and try to improve them, don’t use them as an excuse. If you’re always waiting for the perfect conditions to do something, you’ll miss out on opportunities. Start with what you have and build from that.
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Success is going forward. Take that first step.