There Are No Shortcuts To Excellence

There Are No Shortcuts To Excellence

Everybody wants to be excellent. But no one wants to pay the price.  Except the best athletes in the world who welcome the challenge. At the European Championships, top show jumpers voiced their opposition to the new Olympic format and qualifications that are...
How to Improve AETA

How to Improve AETA

Who’s excited to spend the weekend in Oaks, Penn.? Yes, I’ll be attending the American Equestrian Trade Show association once again – booth 120, come say hello. After my “What’s Happening to Equestrian Trade Shows” article, I received plenty of feedback from...
Could Horse Shows Be Doing More For Vendors?

Could Horse Shows Be Doing More For Vendors?

A vendor at a horse show is given a designated space (sometimes in an awful location) but usually, not much else. In my experience, unless they become sponsors (additional $$) few events promote their vendors prior or provide marketing support to ensure their success....
What’s Happening to Equestrian Trade Shows?

What’s Happening to Equestrian Trade Shows?

Trade shows, you have one job: deliver buyers. It sounds simple and yet so uncertain in our industry right now. Are people going to show up at the next trade show? It’s a mystery. Will vendors be successful at the next horse show? Who knows.  I thought the...
The Ethical Consumption of Equestrian Media

The Ethical Consumption of Equestrian Media

I went to the grocery store yesterday with my cloth tote bags. This is my brain: ‘What grains are in this organic bread? Are these mushrooms local? Garlic from China, wth. No, thanks. Where’s this ice cream from? Too far, pass. I’ll get yogurt, it’s made here. Ok,...