Everyone Has Problems

Everyone Has Problems

Winters in Wellington, summers in Europe, grand prix horses, Olympic medals – she seems to have it all. Why isn’t she happy?  The perfect life we see on Instagram might not always be what it seems.  If this sport is hard on the body, it’s hard on the mind too....
What’s Happening to Equestrian Trade Shows?

What’s Happening to Equestrian Trade Shows?

Trade shows, you have one job: deliver buyers. It sounds simple and yet so uncertain in our industry right now. Are people going to show up at the next trade show? It’s a mystery. Will vendors be successful at the next horse show? Who knows.  I thought the...
The Ethical Consumption of Equestrian Media

The Ethical Consumption of Equestrian Media

I went to the grocery store yesterday with my cloth tote bags. This is my brain: ‘What grains are in this organic bread? Are these mushrooms local? Garlic from China, wth. No, thanks. Where’s this ice cream from? Too far, pass. I’ll get yogurt, it’s made here. Ok,...
The Best-Kept Secret: Equestrian Sports

The Best-Kept Secret: Equestrian Sports

I was at a large business conference last week and many of my conversations went like this: “Hi, What do you do?” “I own a media and marketing company…” Smile of recognition. “…specializing in equestrian sports.” Cue silence. “Horses.” “Like the Kentucky Derby?”...