Meg Murphy used to work in sales. Her husband, Collin, worked in technology. Together they developed Riding Post, a new app that helps horse trainers schedule their lessons and simplifies the payment process. The app will be launching officially later this year.

“Riders aren’t used to integrating these kinds of technologies into their barns,” says Meg. “The main goal that we wanted to do with this [app] was to take the workload off the trainer. All they have to do is give their availability and when the person books the lesson, it generates their schedule for them so they don’t have to do anything. It also removes hunting down checks and having to go to the bank.”

With her past experience in retail sales, Meg shared her best sales tips.

1. Qualify the prospect you’re pitching to.

“Make sure the person you are pitching to is interested in what you’re doing. One of the things that we ask is ‘hey, do you ride?’ because there are people [at a horse show] that could be just locals and don’t ride so this product isn’t for them. So make sure you first, qualify the people you pitch to.”

2. Make a connection.

“You want to find a commonality, something you both hold dear. For me, just speaking with all equestrians, we do this because we love horses. We want to see this industry succeed. I always like to start there. I want your business to succeed because it means success for me too. It means that this industry is going to continue, I’m going to get to ride at better shows. A rising tide lifts all boats.”

3. Uplift people and show how you can help them.

“I know that some people will use fear to motivate people but I just want to uplift people. Tell them how this product can help them. So if you bring a pain point, you say, ‘this is how we can help you. I’m not there to put the fear of God in you, I’m trying to help you and your business succeed.'”

You can learn more about Riding Post by clicking here.