Not with beans in it, an empty one to put on your desk and show people.
Bob:“Look at my new $1,350 tin can!”
Bill: “Oh, yah, nice.”
Bob: “It’s not tin, it’s silver! It’s from Tiffany’s. It looks just like a tin can. Doesn’t it look like a tin can? But it’s in sterling silver. And it’s $1350.”
Bill: “Oh, yah, nice.”
Upon exiting the office, Bill’s two possible reactions:
1. “I can’t believe this fool bought a $1,350 tin can…”
Or 2. “Let me check if they make a bigger, more expensive tin can… Oh look, they make a $2,050 paper clip.” Adds to cart.
My point: It’s never about the can. It’s about how the can makes us feel.
