Your bank account.
Your sales department.
Your human resources.
Training your top horse.
The most critical task in your business.
Probably not. So why are you passing on your social media management so easily to the most junior person in your organization? From one to ten, it makes zero sense.
In today’s economy, battles are won (and lost) on the digital marketing front. You can have the best product, the best sales network, the best team, if you don’t have the best marketing you will lose. Put a general in charge of your army, not a cadet.